Li Edelkoort is one of the worlds most famous trend researchers and owns a company called Trend Union. Edelkoort stresses that “the gist of her job is strategy and brand positioning” and believes that “Fashion is driven now much more by the way we want to live”.
Haysun Hahn is a trend forecaster who has consulted with a diverse list of companies worldwide, including Gap, Escada, Adidas, Samsung, and L’Oreal. Hahn success can be attributed to her diverse international background; she says, “She does not see the world in “segmented orders.” Hahn believes she can predict how tastes will shift as much as five years in advance. She now works for Promostyl below.
Sebastian de Diesbach is classified as an industrial trend prognosticator, and heads the company Promostyl. Diesbach believes that his clients don’t need him to design a specific product but rather give new ideas about new markets. Diesbach believes that fashion forges the way for other consumer products by saying “Garments will always be in the avant-garde of the trends because they are easier to make.
Kevin Knaus is the creative director of Material World, a textile and trade show, which debuted in Miami in 2000. Material World has been described as “not a conventional trade show”. Most notably, at Material World, audiovisual presentations explain the exhibit so that designers can “experience the fabric."
The best known fabric show is Premiere Vision which takes place in Paris.
Corrina Sellinger is a stylist of unique and antique items that can be found in many different interesting places such as flea markets. With fashion stylists from the top magazines, she “goes out to find lost pieces of treasure. Notably, treasures that inspired Fendi’s “baguette” bag and resulted in ultimate of sales of approximately $200 million.
Ruben Toledo is a fine artist, sculptor, illustrator and jack of all fashionable trades. He has designed mannequins, store windows, award statuettes, scarves, fabrics, dishes and carpets. He has painted murals, portraits, album covers and barns. Toledo is most known for the mannequins he created for the Pucci Company. Toledo has said that ‘the thinking that fashion must change every six months is itself so old-fashioned.”
The museum is the place that can makea fashion trend into history. Harold Koda is a renowned fashion scholar and the head of the Metropolitan Museum of Art's Costume Institute. He interned for former Vogue editor and early Costume Institute director Diana Vreeland. Vreeland taught Koda how to make shows that would be “expressive and compelling to the public." He is most recently known for the "Model as Muse" show.
Bridget Foley is the executive editor and Dennis Freedman is the creative director of trade publication WWD and consumer magazine W. W and WWD are large publications with tremendous reach. Both editors are passionate about fashion, stating, “ There are so many levels on which fashion can be enjoyed and deliberated, debated and dissected.